About Us

Founded in 1985, Boom Boom Jeans is a junior fashion brand under Blue Planet International. Established as a leading denim house, BBJ has evolved into a contemporary brand known for its beautiful washes, exclusive prints and trendy design aesthetic. BBJ’s designers travel the globe, experiencing culture and newness to bring the latest trends to their designs. Inspired by the runways and the chicest places across the world, BBJ creates the most unique junior clothing available.

Retailers and consumers alike appreciate the brand’s passion for its product and commitment to quality, style, fit and innovation. The brand is recognized for appealing to youthful, vibrant women who want the best quality at the best price. Fashion should be about having fun with your own personal style, and BBJ gives you the tools to do it.